January 25 16:00 PM, financial editor of Mr. Wang Shuo new media, new media, financial editor of Mr. Zhang Jin Deputy Finance Phoenix high-end guest of talk show, talked about the wealth of new media's mission and philosophy, the trend of the domestic financial industry and the media development and the recent hot topic in the field of domestic financial discussions. The following is the interview with Record.
Moderator: Phoenix users Hello everybody, welcome to this edition of Phoenix financial high-end interviews, interview between us today are two of the domestic financial sector, the new man of the media, one is the financial editor of Wang Shuo, new media, Mr. Wang Shuo is also the New Media's new web site's editor in chief fiscal. Another guest Mr. Zhang Jin is a wealth of new media's managing editor, he also serves as the editor, asked the two to say hello with the netizens.
Wang Shuo: Hello everybody, I am Wang Shuo.
Zhang: Hello everybody, I am Zhang.
Moderator: We know the financial New Media as a company, it was established not long, it is introduced in such a short time, these two magazines, but also launched a Web site beginning to take shape. We are very curious, how did you do that of?
Wang Shuo: In fact, our magazine has just begun, financial new media work from the beginning to the present, may be only a month of time, so we talked about you just mentioned two magazines and websites, I am afraid there is little scores can be used with the report that the most important but also talk about our vision, the future we want to do. financial new media, we wanted a platform for all media, financial, new media is now about 200 or so colleagues, most of us have been in the During the financial magazine also make a significant contribution to journalists. other colleagues, most of them did not come today, had a similar experience.
our past and are trying to do the same thing, is to use journalism Marxist methods of operation, providing depth, quality and reliable news content. and now the Internet and through traditional media technologies and channels, as fully as possible to convey to readers. It includes the paper, the Internet, may also include mobile Internet, and can include audio, video and other possible way. We all forms of emerging media, such as apples, may Jan. 27 to launch the new tablet is said to be a revolutionary change, we also very concerned about. we accessible to all these new readers are interested in the way. but also to emphasize that we are prepared for all possible in these channels to convey to the reader, is reliable and accurate, there is a certain depth news.
Moderator: We are most concerned about your just-published talk about the New Century book, published once every 10 days. Now it is published once a week, is a real magazine, I think this is the biggest difference. it's orientation in the content is not much difference with the past, it used to be a comprehensive news magazine, and today remains, but now the new media by the editorial team of Finance to be responsible for its content. We will not turn it into a financial magazine? I think we are very concerned about the content, I do not think. , finance, economy, outside the field that few other areas in this report, it should be said that self-restraint, because it is not its main contents of the report.
so I think the news magazine, it must not become another one, Today in the Zhang: you the team from the including our friends have asked that, you will be how to resolve these two competing magazines situation, you let our readers how to choose? because obviously you want to set the words of two magazines, part of the cost will cost more, this was how you think? Why pick this magazine.
Zhang: cooperation, a monthly title which is inscribed by Deng Xiaoping, which by definition is the purpose of promoting reform and promote reform of the reform, record the reform process. but one of these two publications is a monthly, weekly one is outside the addition is positioned outside the main difference. because China is the ideological orientation of reform, reviews of, it is an ideological platform, I think it with the They must be complementary, so I think if we subscribe to on, there is no conflict, I hope you subscribe to magazines at the same time, it will bring you different surprises.
Phoenix: If you do not understand the error, it should be You want to access to the kind of success. but from the content is concerned, this difference too far, reform agenda, we hope that it can play such an effect, but it is not a news magazine, so it with because of the , because we have many, many people, so many of our colleagues who have more enthusiasm to play. In this case, with two platforms, we can to work harder to provide better for our thoughtful readers products.
Wang Shuo: We can provide the future platform of opportunities to other new open attitude.
when I was a precocious child to know the other is Zhang.
Wang Shuo: Choi pay more attention to new network-generated content and reader interaction
Phoenix: Another problem here is the editor asked the king, you are also the chief editor of Caijing, can you give us a description of how to do the traditional media and new media convergence, because I know you before the took over, re-start such a site, how do you think?
Wang Shuo: Finance new network, caing.com, many of my friends have told me that both do not quite understand what this means, our explanation is caing.com means for financial news, we turn it into a slogan Financial Network, landing new network will be able to see this fiscal slogan.
a website of my knowledge now view the content of a site in three parts A journalist by profession, our team produced content, a content created by readers, not just the reader, or some user-generated content, an interaction between the two sides to create the content. Let me talk about our own created content, which is in the past few years, we have now a working team, very tough but very firm completed a restructuring of the work of our reporters and editors of such a team, a team of content production, it did, in the production process to the integration of content production, that is also a journalist, an editor, he was also in the production of different export of content, the content can be exported to the magazine, can be exported to the website can also be exported to the mobile Internet.
This is easier said than done, even today, with our foreign counterparts to discuss this matter at the time, found that the biggest problem that continues to haunt one of them, but also to all media, traditional media, the main challenge when converting.
reader-generated content in this one, we may be called web2.0 more content, this piece of content we are relatively cautious, because we pay more attention to the contents of financial new web platform, reliable and accurate. readership created content, difficult to meet basic standards of universality, this we are more cautious.
our future efforts may be more interactive in our reader-generated content with this one, I give an example to say, we will launch a call debate on the plate, we set a number of issues of concern to everyone, and we launched a major debate on the pros and cons of hand, of course, are well-known economist, is the ability to influence public opinion or views of such leaders. They debate, At the same time inviting the reader to participate, to participate in the way readers can express their own views, you can also comment on these debates on who they debate their views on their views. This constitutes a very good cooperation of both parties have content example, the future we will have a lot in this regard the attempt.
Phoenix: Do you have these new online content, there is no output to the journal may reverse the above?
Wang Shuo: in fact a good idea, we have not do so, we may be able to seriously think about the future.
Zhang: I add that I think we also had a similar previous attempts, for example, called the reference to our internal network TV interaction, because, like network and TV, though the two platforms, but all people do the same wave, so sometimes there will be a blend of 2008, when the Wenchuan earthquake, we were not even in the new fiscal, we also the last of the old kinds of very unique award.
Wang Shuo: Zhang Jin said it right, I just might have it wrong. If this is the editorial team in the integration process and integration of editorial content produced, it is the last on the magazine when its needs are likely to have been part of the network expressed, and this is possible, through text, video, that we did a lot of, but not to try, we are so dry, Over the past few years. I thought you said that this interaction generated content, the content should be placed in magazines, not impossible. but we have not done before, if we will do, be very careful.
who interviewed two men who they are?
Wang Shuo: not through the network of traditional media has been unable to retain influence
Phoenix: Actually, the Internet country as newspapers, magazines or the Internet, even as the original but also do our own TV Internet such a job. this is actually a lot of people do, but like you put so much human and material resources to do such a site, or very rare. The idea for what you like doing the same magazine, from the Edit this concept is to consider from a professional point of view? Or is this indeed the value of a commercial presence?
Wang Shuo: There is no doubt that the value of a business, I think not too much needless argument, there is no commercial value so, those content-based news portal, where its survival? since they must have a commercial value to survive. But I own point of view, I think the most important influence is today to maintain and even expand influence, we must spread this way through the network, depend only on paper-based media, has been unable to retain influence, which is the most important influence. you want to retain influence, you not only to be fast, you have to on a daily basis happen, you have an important event in the field covered, you must have a reaction, often need to have opinions. you only have continuous coverage of important issues and ideas, you can retain influence, this is not through the network, is now almost impossible to complete.
Phoenix: But do traditional media sites, and portals are one of the biggest difference is that the amount of information it is limited, it is not like all the media portal is to integrate the information, and even It has a large number of user-generated information in this platform. I have a question that you do as a traditional media sites, and how popular the Internet and your combination of professionalism you how to do the steady growth of subscribers? as commercial value only after a certain amount of users will produce.
Wang Shuo: I guess this is not the best person to answer questions, I can only interception of part of the problem to answer you, eleven years ago, we founded the When the magazine, then told us, you take that cost, do you think of a high-quality content, you will not succeed. because people do not do it, you do have any reason to prove that you are successful, We also can not answer this question. but I think only that we like to do such things, we like, and we think that the way to do with professionalism and reliable news content, it should have enough demand.
success of this world The Road There are many other people have other people's success, we hope that we can choose the direction of success, the most important is that some people think, that his success is the speculation, he put his energy to the speculation that the major potential users and potential readers what the demand, and then he think I can best meet these needs. What are these needs? he is not so concerned, he only really care about the needs of his customers needs, so he met, This is a possible route of success, and we probably will not. We are doing this route, as with the past eleven years, is to do a reliable content, we believe that the Chinese people and reliable content, information needs are great, If we can provide enough quality content to achieve this, we should
the success, this is our simple belief. Over the past eleven years we have been successful to do so, we believe that through the Internet platform to provide various new kinds of media and accessible forms of enrichment, after the reader is still able to succeed because it has nothing to do with the content, only with the format of the.
Phoenix: Do you think that the financial and eleven years ago, new web Finance Now, because of today's financial new network is still immature, and also need the full productive potential of our team's play, Finance of its new network to be able to meet our basic expectations.
Zhang: But I believe that the expectations from the beginning is the same.
Phoenix: You just mentioned, and now the new media wealth is basically composed of classes from the Finance, or the old actually is a comprehensive publication, the industry has such a question, that is, of course, you do financial reports professional no doubt, but the wave of how people like you to do such a comprehensive publication?
Zhang: When we this wave of people are from the old In addition we continue to have and maintain financial journalists we have, we in the legal system, in environmental technology, public policy, we have accumulated a lot of talent, we have a lot of these in the cover story, in our past the old magazine, it is reflected inside the cover story. Now our forces to not only maintained, still continue to develop. I believe that with our expertise, with our own press a consistent spirit of professionalism, In these two areas, I think we can still our efforts, you can still get it past achievements.
Wang Shuo: I would like to compare the past to leave a deep impression on the reader, in addition to reports of a number of economic categories, There are also reports of non-economic classes, for example, reports about SARS, not only brought us many honors, including a variety of domestic and international honors, including a series of reports on the rule of law is the same class, we today in the new fiscal media platforms, the composition of our editorial, now fully reflects that it is a news magazine, a comprehensive needs. we include legal, environmental, technological, social, livelihood, culture, and this is now in the new Network: We see a few of the is closely linked with the ordinary people, with inflation and credit problems are closely related, I would like to ask the two of you on inflation and credit problem is how to see? In the interview, or you have any insider can give us that little? < br> Wang Shuo: In fact, the biggest suspense in 2010, policies face the greatest suspense, that is, from the end of 2008, early 2009 economic stimulus plan to start the withdrawal issue. This is the world's problems, but also a China problem, then It should be said there is no suspense, the theme of 2010 is out, the question is how the issue back to what the rhythm, what the timetable, what strength to back problems. should be said that in early 2010, we very surprised, 2010, two weeks before the credit size to exceed 10,000 million, a level better than last year's poor, we are very surprised. Perhaps it is this accident, released several decision-making policy, but the results are not very good, the past two weeks more than 1 trillion, to 20 days before the time of close to 1.5 trillion, or the lending rate scale does not seem to come down. Everyone is very worried about two issues, first is asset bubbles, that is the real estate and stock market, they are not bubble, if there is a bubble, in such emotion and boundless potential of credit support, the asset bubble is not likely to have out of control? The second problem is inflation, both of which may have some relevance, but not exactly the same . The second problem is inflation, CPI is from negative to positive, then although it is by a little over such a level, though not worth the worry. but we worried that once the formation of a clear inflation expectations, rising inflation may be a rapid process. Once the upward spiral of inflation close to 2 digits, may be Forced on the policy level the process is more violent.
main concern this year is all that may be surging, majestic and credit between the policy aspect of such a game, that game a little out of control, no matter which side of the force than expected, will bring to the relatively large fluctuations in the market. This year I guess it is such a situation.
Phoenix: I'm here A Beijing netizen's question, that is all in the current economic problems among the Chinese, including our case before the financial crisis, and now all the problems we face, the biggest problem is not inflation? there is no more serious than the inflation rate and more We solve this urgent problem?
Wang Shuo: the concept of inflation, not everyone with the concept of inflation, it is very clear what to say. It depends on when the zero inflation rate, which is the result we want to do ? I guess not .2% or 3% of the time is not an ideal situation, many economists think that may be 2% and 3% can be, 5%? how? inflation rate of 5% of the time, it is possible growth is a rapidly developing economies can bear a number. If the rate of inflation rose to 2 digits, the result is what? you say inflation is a serious problem, you need to know what you are asking in the end level of inflation? inflation rate is now negative to positive, we are more worried about big Perhaps it quickly jumped 2 digits, for example, Xie He believed in his article of view, he thought might be to 2 digits, then compared to the 2-digit lead to severe rebound policy. If less than 2 digits, if it is 5% down, it will lead to more intense policy bounce it? No, I do not know, I do not think about .5% inflation will become the largest problem? I do not think, certainly not, so I phases to answer your question, if 10%, that is, that is the biggest problem in China, the biggest problem the economic level, if it is 5%, no. then your department in charge of economic policy in how it how to coordinate its policies and the market have a positive interaction and game, making the inflation control in a moderate level, so all is well. If you get out of control as The biggest problem you mentioned.
Phoenix: I understand the meaning of friends mentioned this problem so that he believes inflation is likely to occur now arises a voice, because we have 4 trillion last year, with easy credit policy. He would like to ask that we should now take control of the credit should go to control inflation, or that we should continue to stimulate the economy, we are not out of the financial crisis now?
Wang Shuo: National Bureau of speech have a formal answer is that we get out a standard V V. We certainly have a standard out of the economic crisis, but some people worry that previously would not have a W, is a so-called double dip, this issue, we now do not worry. but never said a real second bottom, from a historical point of view, has never been a W-type movements. I do not know if it was right, but I have seen such an argument. If you say W, this possibility was not too serious, we are definitely out of the crisis. is simply that the way the future, this time to the sustainable economic growth, the problems come back to us over the past five years we have been talking about the issue, the Chinese government attaches reliance on investment, a high consumption of resources model of development, highly dependent on the export model of development, its sustainability, this is a long-term problem, not a short-term problem.
Zhang: both in favor of market reforms and criticism the shortcomings of market-oriented principles that we uphold
Phoenix: Here there is a problem, noting users are Anhui, edited by Zhang would like to ask how we in the media reporting this one, stick to our original team in the approach?
Zhang: I think when we are still in 2008 when the Finance, that is just the tenth anniversary of the magazine that, when our academic advisor Wang Dingding wrote an article for us, the title called judge, well written content, is relatively incisive. I remember his impression about the effect of which is to say, our position is what? upholding the principles of efficiency, at the same time adhere to the principles of justice and fairness, both favor market-oriented reforms , also criticized the market's shortcomings, both leading the trend, and criticize society, about what it means. There may not be the exact words, but it is a consistent in adhering to the principle. in our hearts is to be able to get rid of double constraints, one is News from some of the limitations, one is pulling commercial interests. But to do two things, indeed from two aspects, one is the desire of our own firm hearts, such a courage.
other We will also come from a number of techniques for a variety of means to a variety of technology approaches to enable us to do this, for example as the future possibility of creating a committee called the credibility, what is the meaning of this? We will employ some of the community who has a reputation of independence, let them join us in a variety of ways to maximize our coverage to avoid the constraints of the two you just mentioned, I believe that in the past from the old Now, we persevered, and we will do better in the future.
Wang Shuo: I add that the establishment of the news media, financial credibility of the new committee is led by the teacher to Wu Jinglian, it has the purpose, is to ensure that such information is a basic principle of male, and will not be the invasion of power and commercial interests. And we have in the , exclusive, unique colleagues have a interference to affect your news judgments, so that a very detailed set of some things.
Phoenix: Beijing friends here, there is a question that is now New Media Finance magazine, there are weekly magazines, there are monthly There are websites, I heard that there is a further direction of development in other media. It is not intended to make an all-media group, is by far the only magazine and website in the future there is no further specific plans, such as other The media forms?
Wang Shuo: Actually I have already mentioned a considerable part of the same vision I said, mainly because everything has just begun. We hope, for example, you see News in follow-up, it followed up its own website.
I have written a blog, write a title called Since then, I found it kind of might and develop new methods 6,7. because once there is a new media forms, it will follow up. It is the latest in a news is good about it with Apple, the Apple to Tablet PC on the new sales of its news content. We are only just beginning.
Phoenix: I see you on the microblogging, twitter for such a form is actually very enthusiastic. as a new network it is possible fiscal develop such a, by such the contents of a technical means to achieve the spread of it?
Wang Shuo: I am on twitter today about more than 8,700 followers, in the Chinese is more twitter users, of course, with no comparison on microblogging, However, I use twitter, I was the traditional media, I went with these so-called new media tools, I mainly I simply asked how can co-exist.
I used them, my experience is that over a period of time, we are more worried about micro-blog like twitter or this type of media, more people said that it the challenges posed by traditional media, I have relatively large frequency through the use of, I think it is more of a complement.
I find a reliable professional media content and micro-blog, and twitter combination of this mode of transmission is almost is a natural fit is perfect for. So if possible, the traditional media and twitter, microblogging, or such combination is considered direction. But there is a problem, is that this mode of transmission is that you can not control, and you the reality in the domestic environment, completely unable to control this mode of transmission, its risk is relatively large. maybe the risk would be your traditional media and professional media itself have a negative impact, which we must face a reality. so we can go bold idea, but I think each to operate a traditional media should think twice.
Wang Shuo: Finance new media to go beyond the Net: From 2009 onwards, we see the domestic financial media shuffle pattern emerged, including the old media market, two is a country to see how a new pattern of financial media do?
Zhang: This is a good thing, I think the process can make concerted efforts to make the magazine better, so that the readers are is a good thing, so the pattern of the future, to be honest we can not predict now, we are concerned about other brothers and the media, but we rarely make their evaluation, we just hope that through you, through all the media of the common competition, to their Zuo better, which is also good for the reader.
Phoenix: to present such a wealth of new media team, how are you going to go beyond the past? because we know that the old a magazine, a bi-weekly and made hundreds of millions of value.
Zhang: This should be our management team is responsible to answer, it seems a little more appropriate.
Wang Shuo: Or tell you that some of the principles of views. your question, I will answer two levels ...
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